Monday, July 14, 2008

Starbucked by Taylor Clark



What’s in a cup of coffee? This is the story of how Starbucks began and how it has changed our daily lives. Mr. Taylor takes us on a journey, beginning with the roots of coffee and leading us to current coffee trends.

It is also a story of controversy and the author presents the whys and wherefores well.
From trying to unionize the company to opening shops in unpopular settings, the reader gets a glimpse of what is happening in this popular company.

If nothing else, this book will make you contemplate exactly why Starbucks has reached the height of successful marketing and doesn’t show any signs of slowing down in the near future.

For an informative slant on an American success story while you’re drinking your coffee, read Starbucked.

Lady Bookbug!

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